Sony Alpha 7R IV Full-frame Mirrorless Interchangeable Lens Camera (ILCE7RM4/B)


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The Sony A7 is the perfect choice for professional filming. This product rivals that of leading DSLRs. Many wedding photographers are trying to get their hands on a camera.

It's not without reason. With 24.3 megapixels they can take hundreds of great photos. Thanks to the 35mm full-frame Exmor sensor, all materials will be of high quality. You can save such photos in memory without worrying about changing the card. When it comes to functionality, we should note the following:

  • High-contrast, high-resolution Tru-Finder
  • 24.3 MP Full Frame Sensor
  • XGA OLED electronic viewfinder
  • Simple sharing and control with Wi-Fi

The BIONZ X processor is the brain of the device. Built-in microchip is able to batch process images, convert video. You can change settings even while taking photos. Not every device has this feature. However, the SONY brand is always innovating. This is despite the fact that the case and control panel have hardly changed when compared with other models. This is because the brand consistently adheres to the corporate identity. It?s a good strategy as more and more people want to buy a SONY A7 camera. They have written reviews that the E-mount interchangeable lens system is the best device they've ever used. We are talking about people who often take pictures of the jungle, sports competitions, and nature.

Hardly anyone will dislike the ?7 E-mount Camera with Full Frame Sensor. Even the most demanding photographs will appreciate the high-resolution, extreme dynamic range, top sensitivity. We should also note unsurpassed detail, and low noise. This is functionality that is often interested in outdoor photography professionals. SONY designers have prepared many surprises for them, including a heavy-duty case and ergonomic panels. The AVCHD at 60fps is ideal for an ultra-smooth look, or shoot 24p for classic cinema feel. Customers of any photographer with such a device will be satisfied.

In designing the a7, Sony strove to balance the affordable price of the camera and its functionality. The efficiency of the settings panel and ergonomics turned out to be very good. Thousands of people who were able to purchase this device were convinced of this. Experts and amateurs note the following:

  • Extensive customization potential
  • Lightweight body 25% smaller than leading DSLRs
  • Carefully-crafted knobs and dials

At just 14.67 oz with battery, the ?7 is about half the weight of leading DSLRs. But even with such a small size, the device remains functional. Portability did not affect the number of filters or performance. People shouldn't miss the chance to get hold of such a device. This could be your best camera.


Matrix type: Exmor CMOS (35.8 x 23.9mm)
Pixels: 24,3
Viewfinder type: XGA OLED Tru-Finder?
Applications: Imaging Edge ? Remote, Viewer and Edit
Additional Features: Focus Magnifier
Resolution: 1024x768
Compatible with programs: Final Cut Pro X and iMovie.
Photos: ISO 100-25600
Battery Life: Approx. 270 shots (viewfinder)
Films: ISO 200-25600

Included in the box:

  • SONY A7 RM4BK Camera (Body Only)
  • Rechargeable Lithium-Ion Battery
  • USB 3.0 Cable
  • HDMI/USB Cable Clip
  • Body Cap

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