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Panasonic LUMIX DMC-LX7W 10.1 MP Digital Camera with 7.5x Intelligent zoom and 3.0-inch LCD - White

Model # DMCLX7W

Regular Price $397.99

Our Price $397.99

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"Product Highlights
-New 1/1.7"" 10.1MP MOS Sensor
-Venus Engine Image Processor
-Leica Vario-Summilux 24-90mm f/1.4 Lens
-3.8 Optical Zoom Lens
-3.0"" 920K-Dot LCD with Auto Brightness
-Full HD 1080 Video Recording
-RAW and RAW JPEG Recording Options
-Trust iA and iA Plus Modes
-Creative Control Modes
-Time Lapse Shot Function

The Lumix DMC-LX7 Digital Camera (White) by Panasonic brings with it a fully redesigned lens, sensor and image processor for fast performance and gorgeous picture quality. Starting with the newly developed 24mm Leica DC Vario-Summilux lens, we will see why the LX7 is a cut above the rest in terms of high quality optics in a point and shoot. The LX7's lens is a 3.8x optical zoom lens with a focal length equivalency of 24-90mm. That is a great standard zoom for all your day-to-day shooting but what makes the lens special is its f/1.4 aperture at the wide angle end and f/2.3 at the telephoto end. These are apertures in line with the best available SLR lenses and will provide you with enough light entering your camera to use high shutter speeds and capture sharp images with beautiful gradations even in low light settings.

The LX7 has also adopted a new larger (1/1.7"") 10.1MP MOS sensor with an improved S/N (signal-to-noise) ratio that will result in high resolution images with outstanding clarity and rich gradation, even in high contrast situations. The Venus Engine image processor has also been improved, now featuring Intelligent NR (Noise Reduction) which optimizes the NR process by separating parts of the image. It will detect the bright part of an image and localize the noise reduction where it is needed most. Also, the processor integrates a high speed digital signal to improve continuous shooting rates to 11 frames per second with mechanical shutter and 5 fps in continuous Auto Focus.

The LCD display on the LX7 is a full 3.0"" and houses 920,000 dots. Sharpness is ensured, as is wide angle viewing, and with its Intelligent mode, the LCD will automatically adjust its brightness based on the exterior lighting conditions.

The Lumix LX7 also records Full HD Video with a dedicated one-touch button. In addition to shooting video in two separate formats (MPEG-4/H.264 and MP4), the LX7 records sound with Dolby Digital Stereo Creator. This high quality stereo microphone system offers zoom noise reduction and Auto Wind Cut to reduce background noise. Creative functions in the video mode let you adjust shutter speed and aperture to create special effects or simply, to improve your home videos.

Creative and assistive controls are one reason the Panasonic LX series are such great cameras and the LX7 is no different. Sixteen in-camera filters offer a range of creative options including Radial and Smooth Defocus and a new Time Lapse Shot function allows for beautiful series of flowers blooming, cities passing into night or clouds rolling by. Also, the LX7 has a been equipped with an aperture ring, focus lever and rear dial for further image control and Photo Style modes will enhance your images when shooting specific types of scenes and iA (Intelligent Auto) and iA Plus will give you that little bit of help to capture tricky images (Intelligent HDR) or not so tricky (Face Detection). Of course, the Lumix LX7 has complete manual control for advanced shooters to fine tune their shots to be exactly as wanted.

Being a camera that even the pros appreciate means that the LX7 comes with a full line of accessories to improve your shooting in any situation. The camera's hot-shoe allows for the attachment of advanced accessories such as the tilt-shift Live View Finder. With accessories such as this, its improved sensor, fast lens and host of creative controls, there is very little that the Lumix LX7 cannot perform.


The lens is where it all begins with the LX7! With 11 elements, including 9 aspherical surfaces and a dual-sided aspherical ED lens (first for a Lumix), this Leica DC Vario-Summilux lens produces exquisite high resolution images with minimal distortion and a soft-focused background. Nano Surface coating cuts down on reflection as light passes through the lens and its 24mm wide angle offers a huge viewing angle with little distortion. The f/1.4 aperture in wide angle and f/2.3 at telephoto mean that fast shutter speeds are possible even in low light.


The Lumix LX7 adopts a new 1/1.7-inch 10.1MP MOS Sensor that features an improved S/N ratio by 1.5 dB compared with its predecessor, which results in high resolution images with stunning clarity in high sensitivity recording and also in low ISO, reproducing rich gradation with wide dynamic range even when the situation is highly contrasted.

Image Processor

The Venus Engine keeps resolution high by optimizing the noise-reduction process. Bright areas in each image are identified and a multi-step NR process is applied to keep even high contrast images smooth. High speed digital signal output means that continuous shooting speeds have improved up to 11 frames per second in full 10MP resolution.


Full HD 1080 60p video recording with Dolby Stereo audio recording with creative video modes to control your images as you see fit.

Intelligent Auto

iA and iA Plus modes allow you to put the more difficult shots into the hands of a master - your LX7 camera. Optical Image Stabilization keeps your images blur-free, AF-Tracking lets you hold focus on moving subjects, Face Recognition perfects your portraits and Motion Deblur lets you adjust the nicely out-of-focus backgrounds. In addition, Intelligent HDR will help you create great shots even when the light and shadows are not cooperating and Intelligent Handheld Night Shot will give you blur-free night shots without flash.

Creative Options and Full Manual Control

Be able to go both ways. In-camera filters and creative options such as Soft Focus, Dynamic Monochrome, Toy Effect and the new Radial Defocus allow you to create stunning images without taking them to your computer first and full manual control allows you to shoot like a pro by controlling the camera to work your own personal magic.

Time Lapse Shot Function

Time Lapse Shot Function is a nice addition the LX7, allowing you to easily create time lapse images of clouds passing, flowers blooming or cities moving. Get creative and try it on your friends changing facial expressions.

Multiple Optional Accessories

The available accessories for the LX7 will bring your shooting to another level and keep your camera functional for years to come. An external flash, an external view finder and multiple filters are all available to turn your camera into a complete system.

Languages Supported

English and Spanish

Dimensions (W x H x D) 110.5 x 67.1 x 45.6 mm / (4.35 x 2.64 x 1.80 inch)
Weight Approx. 269g without Battery and SD Memory Card (0.60 lb) / Approx. 298g with Battery and SD Memory Card (0.66 lb)
Camera Effective Pixels 10.1 Megapixels
Sensor Size / Total Pixels / Filter 1/1.7-inch High Sensitivity MOS Sensor / 12.7 Total Megapixels / Primary Color Filter
Aperture F1.4 - 2.3 / Multistage Iris Diaphragm (F1.4 - 8.0 (W), F2.3 - 8.0 (T)) / ND filter (3steps)
Optical Zoom 3.8x
Focal Length f=4.7 - 17.7mm (24 - 90mm in 35mm equiv.)
Extra Optical Zoom (EZ) 4.5x (4:3 / 7M), 5.4x (4:3 / 5M), 6.7x (under 3M)
Intelligent Zoom 7.5x
Lens LEICA DC VARIO-SUMMILUX / 11 elements in 10 groups / (5 Aspherical Lenses / 9 Aspherical surfaces / 2 ED Lenses(1 Aspherical ED lens) / 1 Nano surface Coating Lens)
2-Speed Zoom -
Optical Image Stabilizer Power O.I.S. (On/Off)
Digital Zoom Max. 4x
Focusing Area Normal: Wide 50 cm - infinity / AF Macro / MF / Intelligent AUTO / motion picture: Wide 1 cm - infinity /Tele 30cm - infinity
AF Assist Lamp Yes (On/Off)
Focus Normal / AF Macro / MF / Quick AF On/Off (On in Intelligent Auto), Continuous AF (only for motion picture) / AF/AF Macro/MF Switchable, AF/AE Lock Button, Focus Lever, Manual Focus, One Shot AF, AF Area Select, AF Tracking
AF Metering Face / AF Tracking / 23-area / 1-area (flexible/scalable)
Shutter Speed approx. 250 - 1/4000 sec (ISO80-ISO1600) /       30 - 1/4000 sec (ISO2000 - ISO3200) / 8 - 1/4000 sec (ISO4000 - ISO12800)
Viewfinder Optional : DMW-LVF2
File Format Still Image: JPEG(DCF/Exif2.3) / RAW / MPO / Motion picture: AVCHD, MP4
Mode Dial / Mode Button Intelligent Auto, P, A, S, M, C1, C2, Creative Video, Creative Control, SCN
Creative Control mode Expressive, Retro, High Key, Low Key, Sepia, Dynamic Monochrome, Impressive Art, High Dynamic, Cross Process, Toy Effect, Miniature Effect, Soft Focus, Star Filter, One Point Color, Radial Defocus, Smooth Defocus
Still Image Scene Mode Portrait, Soft Skin, Scenery, Panorama shot, Sports, Night Portrait, Night Scenery, Handheld Night Shot, HDR, Food, Baby1, Baby2, Pet, Sunset, Glass Through, 3D Photo,
Continuous Shooting Mode Full- Resolution Image: 11 frames/sec Max.12 images / with AF Tracking: 5 frames/sec, 2 frames/sec / High- speed Burst: approx. 60 frames/sec (recorded in 2.5M) / approx. 40 frames/sec (recorded in 5M)
Motion Picture Recording (*2) [HD Video] 1920 x 1080 pixels, 60p (PSH: 28Mbps / AVCHD) (Sensor Output is 60fps) / 1920 x 1080 pixels, 60i (FSH: 17Mbps / AVCHD) (Sensor Output is 60fps) / 1280 x 720 pixels, 60p(SH: 17Mbps / AVCHD) (Sensor Output is 60fps) / 1920 x 1080 pixels, 30 fps (FHD: 20Mbps / MP4) (Sensor Output is 30fps) / 1280 x 720 pixels, 30 fps (HD: 10Mbps / MP4) (Sensor Output is 30fps) / [STD Video] 640 x 480 pixels, 30 fps (VGA: 4Mbps / MP4) (Sensor Output is 30fps) / [Hi Speed Video] 1280 x 720 pixels, 30fps (MP4) (Sensor Output is 120fps)
AVCHD (Continuous recordable time [motion pictures]) approx. 90 min (PSH), 100 min (FSH)
MP4 (Continuous recordable time [motion pictures]) approx. 110 min (FHD)
AVCHD (Actual recordable time [motion pictures]) approx. 50 min (PSH), 55 min (FSH)
MP4 (Actual recordable time [motion pictures]) approx. 60 min (FHD)
Exposure Program AE, Aperture Priority AE, Shutter Priority AE, Manual
Exposure Compensation 1/3 EV step, +/-3 EV
Auto (AE) Bracketing 1/3 -3EV step, Max.+/-3 EV, 3 frames
Light Metering Intelligent Multiple / Center Weighted / Spot
ISO Sensitivity Auto / i.ISO / 80 / 100 / 200 / 400 / 800 / 1600 / 3200 / 6400 / 12800* (*by Pixel Mixed Readout) (changeable to 1/3 EV step)
Still Picture Recording [1:1] 2736x2736 (7.5M) / 2304x2304 (5.5M EZ)/ 1920x1920 (3.5M EZ) / 1536x1536 (2.5M EZ) / 480x480 (0.2M EZ) / [4:3] 3648x2736 (10M) / 3072x2304 (7M EZ) / 2560x1920 (5M EZ) / 2048x1536 (3M EZ) / 1600 x 1200 (2M EZ) / 640x480 (0.3M EZ) / [3:2] 3776 x 2520 (9.5M) / 3168 x 2112 (6.5M EZ) / 2656 x 1768 (4.5M EZ)/ 2112 x 1408 (3M EZ) / 2048x1360 (2.5M EZ) / 640x424 (0.3M EZ) / [16:9] 3968 x 2232 (9M) / 3228 x 1872 (6M EZ) / 2784 x 1588 (4.5M EZ)/ 2208 x 1248 (2.5M EZ) / 1920x1080 (2M EZ) / 640x360 (0.2M EZ) / 1920 x 1080 (3D)
Image Quality RAW / RAW+Fine / RAW+Standard / Fine / Standard (3D Mode : MPO+Fine / MPO Standard)
White Balance Auto / Daylight / Cloudy / Shade / Flash / Incandescent / White Set1 / White Set2 / Color Tempareture (2-axis adjustable)
Photo Style / Film Mode Standard, Vivid, Natural, Monochrome, Scenery, Portrait, Custom
Color Mode / Color Effect / My color Color Mode (only in iA Mode) : Standard, Happy, Black and White, Sepia
Picture Adjustment Contrast, Sharpness, Color Saturation, Noise Reduction
Aspect Bracketing Yes
Digital Red Eye Correction (Red-Eye Removal) Yes
Wi-FI -
Zoom in Motion Picture Yes
Self Timer 2sec / 10sec / 10sec 3pcs
Playback Mode Normal Playback, Slideshow, Filtering Playback(Picture Only, Video Only, 3D, Category, Favorites), Calendar Search
Thumbnails / Zoomed Playback 12,30-thumbnails / Yes
Calendar Display / Dual-Image Playback Yes (Menu / Zoom Button) / No
Set Favorites / Rotate Image Yes / No
Show Histogram Yes
Show Highlights Yes
DPOF Print Setting / Set Protection Yes / Yes
Retouch Auto Retouch / Creative Retouch
Resize / Cropping / Aspect Conv. / Leveling Yes / Yes / No / Yes
Copy / Title Edit / Text Stamp Yes / Yes / Yes
Cut Animation Yes
Video Divide Yes
PictBridge Support Single / Multi / All / Favorites / DPOF
OSD language English, Spanish
LCD Monitor 3.0"(7.5cm) TFT Screen LCD Display (920K dots), AR Coating / Field of View : approx. 100% Wide Viewing Angle / Power LCD mode, AUTO Power LCD mode
Built-in-Flash Auto, Auto/Red-eye Reduction, Forced On, Slow Sync./Red-eye Reduction, Forced Off, Flash Synchro;1st/2nd Slow Sync / 0.8 - 8.5m (Wide/ISO Auto), 0.3 - 5.2m (Tele/ISO Auto)
Recording Media Built-in Memory, SD Memory Card, SDHC Memory Card, SDXC Memory Card
Built-in-Memory Approx. 70MB
Microphone / Speaker Stereo / Mono
Interface miniHDMI, AV Output (NTSC), USB Multi
Power Li-ion Battery Pack (3.6V, Minimum: 1250mAh) (Included) / AC Adaptor (Input: 110-240V AC) (Optional)
Battery life (approx.) 330 pictures (CIPA Standard)*1
Included Software PHOTOfunSTUDIO 8.3 PE, SilkyPix Developer Studio, Adobe Reader
Standard Accessories Battery Charger, Battery Pack, USB Cable, Shoulder Strap, CD-ROM, Hot Shoe Cover, Lens cap, Lens cap string
Further Specifications
NOTE *1 / Recording conditions by CIPA standard / - CIPA is an abbreviation of [Camera & Imaging Products Association]. / - Temperature: 23 oC (73.4 oF)/Humidity: 50%RH when LCD monitor is on. / - Using a Panasonic SD Memory Card (32 MB). / - Using the supplied battery. / - Starting recording 30 seconds after the camera is turned on. (When the optical image stabilizer function is set to [ON].) / - Recording once every 30 seconds with full flash every second recording. / - Rotating the zoom lever from Tele to Wide or vice versa in every recording. / - Turning the camera off every 10 recordings and leaving it until the temperature of the battery decreases. / *2 / - These are standard times taken at a temperature of 23 oC (73.4 oF) and a humidity of 50%RH. / - The time available for recording varies depending on the environment, the interval between recordings, and the manner of use. / - Actual recordable time is the time available for recording when repeating actions such as switching the power supply [ON] / [OFF], starting/stopping recording, zoom operation etc. / -Motion Pictures can be recorded continuously for up to 29 minutes 59 seconds in European PAL areas. Also, motion picutre recorded continuously in [MP4] is up to 4GB.

Professional delivery and installation is available for every product we sell. We would be happy to coordinate delivery and installation for you.

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